![]() Meta descriptions can be any length, but since Google shortens snippets to ~155–160 characters, that’s the goal I aim for. Of course, I’m sure to include the canonical link when an article is on multiple sites. These articles are also high performers on my personal website and help draw traffic. When one of these articles is featured in a snippet, it outperforms any other content. Create Good Meta Descriptionsįor illustration, here’s a Google snippet for one of my articles that resulted in more than 1.1K reads just from Google. A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. Google will sometimes use the tag from a page to generate a search results snippet, if we think it gives users a more accurate description than would be possible purely from the on-page content. I consider meta-description to be, in practicality, a synonym for the snippet.Īnother term you will see is the SEO description. Snippets are often taken directly from content, but Google says that meta-descriptions may be used to create snippets, too. When I work with new writers, I find they frequently neglect to consider keywords or snippets. ![]() It is completely automated, and its goal is to describe the best results for a user’s query succinctly. ![]() The definition of snippet commonly refers to a short paragraph describing the result of a Google search. Generally, my content clients provide the keywords they want me to focus on in a specific article, and often they request I include a snippet. When I work for a client, they expect a maximum return on their investment, and I expect no less when writing content for my own business. As a writer, I need to get the best return on the time I invest in creating content. ![]()
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